1
UserAnswer a series of questions
(Case study) Automotive・Polish AI
Linking a brand to the AI trend through an online experience visitors take part in
An automaker launched an AI creation-pod online experience so that users could feel the link between the brand and the AI trend firsthand. Users answer a series of questions and receive tailored music and result images, entering the brand's imaginative journey.
60%faster video compositing
(Challenge)
Letting users feel the brand image through use
Promoting a product means conveying the brand image as well as describing the product. The event called for an experience in step with the AI trend, so that users feel the link between brand and technology through use.
The design focus was an engaging conversation with the audience, with attention on the creative process and a high-quality result.
(Approach)
Self-discovery as the way in
Horoscopes and personality quizzes show how much people enjoy exploring personal traits or confirming familiar ones. The event borrows that insight and guides users into a creative journey of questions with the creation pod, ending with a set of music and result images made for the user.
A second path lets users skip the experience and browse other users' work and the car models directly. The site ran alongside digital out-of-home advertising, influencer partnerships, social platform partnerships and trade media promotion. It also served as a physical touchpoint at the brand's launch event and gave users content to share on social media.
Questions
Generation
Delivery
Sharing
User
Creation pod
2
Creation podMusic and images generatedCars are generated to fit the scene, with color and badge kept
3
Creation podBrand image card and video
4
UserDownload or share
Users can also skip the experience and browse other users' works and the car introduction.
(Key design)
Three key designs
The creation pod
The themed creation pod combines multiple rounds of AI image and music generation into an interactive scene set in a future world. The design also accounts for the visual and sensory pause users expect after each choice, so the flow feels natural.
Cross-scene car generation
Having AI place a car model in different environments while keeping the body color, logo and other product details is a hard task. In the end the same model can appear in different scenes, and the results appear on cards in keeping with the brand image.
Video composition on the user's device
As the pod's content grew more complex and the data larger, heavy back-end server load would have meant high costs. Video composition therefore moved to the user's device, where the front end automatically assembles the AI-generated images and music into a video for download and sharing.
Development team's service
- AI image generation
- AI music generation
Images and music
User's browser
- Automatic video compositingThe front end combines images and music
- Download and sharingDownload, share a link or spread on social media
Not on the back endVideo compositing, to avoid heavy server load and high costs.
Scope: compositing and sharing of the finished video.
For brand campaigns that include AI generation, the first meeting can settle the flow and the cost.
(Result)
Video composition time cut by 60%, with sharing left to the user
With composition handled on the user's device, the time needed fell by 60%, and the high costs of heavy back-end load were avoided.
Users can choose to download, share a link or spread the result on social media, which extends the reach and impact of the event.
(Field notes)
Methods and measurements, open each one
Estimating the Cost of an AI Project: Why Estimates Miss by Several Times
The method: rounds times average context Related methodThe first meeting takes 15 to 30 minutes and gives a direction, a budget range and a draft timeline.
Polish AINext case: A network-management console reorganized with a clear information hierarchy for everyday use
(Contact)
Start a project.
Three steps to a clear direction and budget range.
- 01Book the first meeting: choose a time. A full specification is not required.
- 02A 15 to 30 minute online consultation: direction, budget range, and draft timeline.
- 03After materials are reviewed, a quote and delivery specification follows in about 3 to 5 working days.
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