A TV series set becomes a digital asset that visitors can return to

(Challenge)

A set built at NT$60 million, due to be torn down after filming

The set was built from rigorous historical research as a physical re-creation of an important period in history, and it was scheduled for demolition once filming ended. The first question was how to keep it from disappearing at wrap.

The larger task went beyond rebuilding the set: the site also had to promote the series and convey the story and values behind it. The client placed weight on rigorous handling of historical material, so the site had to present the plot, the sources and the characters in full.

Two months lay between the start of filming and the site's launch. The early material was a written script, and the design team saw the full picture only after the series was released.

(Approach)

Game-style exploration that presents the world of the series

The site adopts game-style exploration, so viewers explore actively by clicking and collecting, and the site becomes an extension of the series' world.

2D navigation and 3D panoramas are combined to balance performance and interaction, keeping browsing smooth. Because 360-degree panoramas work only indoors, 2D navigation links the different scenes and keeps the experience continuous.

(Key design)

Three key designs

Game-style rewards

A scoring system and real prize draws give concrete rewards and encourage social sharing. Users unlock characters from the series step by step during interaction, and the collecting element meets modern viewers' need for completion and achievement.

Scenario entry

Every interaction point is designed with a short scenario that draws users quickly into the story and reduces cognitive breaks. Open exploration remains, so users can click freely on events and find the matching characters, objects and story settings.

(Result)

A standardized pipeline that deployed 100+ assets on schedule

An automated asset pipeline and standardized naming rules let the team produce, optimize and manage more than 100 high-quality assets in a short time and deploy the assets as the project advanced. The asset and image library was optimized continuously, cutting size by 70–80% while balancing performance and quality, and key transitions and animations improve the visuals without slowing the site.

The approach creates reusable long-tail value for costly film and TV productions and also applies to cultural and historical education, exhibition planning, corporate training, and even energy and heavy industry.

The client judged that the interactive site achieved its original aim of preserving the historical set and produced promotional and educational value beyond expectations.

(Client note)