CHYIHAUR: Clients See Their Sign Lit Up on Their Own Storefront—Before It Is Built
A sign is made to order. Before paying, the client has nothing but a flat drawing: will it stand out on the third floor? What colour will it glow at night? If they cannot see it, they will not sign off—and the deal stalls at “let me think about it.”
POLISH™ built CHYIHAUR a website that does the explaining for its sales team: the homepage is a 3D city, the showroom lets clients upload their logo and switch between five sign styles, and photo simulation puts that sign on their own storefront.
- Upload a logo and a storefront photo, and see the sign lit up before ordering
- Switch between five sign styles in one click, then take Showcase mode straight into the meeting
- The 3D city works on phones too: lighter textures, no stutter on opening
1. A Sign You Cannot See Is the Hardest to Sell
Flat drawings and renderings cannot answer the three questions clients care about most: Will it stand out on this building? What will it look like lit up at night? Front-lit or painted letters? Sales reps fill the gaps with words, clients fill them with guesswork, and the decision keeps slipping. CHYIHAUR has made outdoor signage, wayfinding and interior advertising since 1984. It never lacked a portfolio. What it lacked was a place where clients could see the result first.
2. Stop Showing a Catalogue. Let Clients Walk Into a City
Most signage companies turn their website into a catalogue of finished jobs. A catalogue proves you have done the work, but it cannot answer the client’s real question: “What will my sign look like?” Our view: a sign only shows its value on a building and a street, so the website itself should be a city—and the fastest way to convince a client is to let them change things and see the result for themselves.
So the homepage is a 3D city you can drag and zoom. Six hotspots stand among the towers and blocks, leading to consultation, featured projects, services, the signage showroom and more, so visitors get to know CHYIHAUR by strolling through it.
A city is only worth exploring if it runs smoothly. We scaled the city textures from 4K to 2K and then moved to KTX2 compression, cutting GPU texture memory from about 681MB to about 30MB. Materials compile behind the loading screen, so the first frame in the city does not stutter. If a browser cannot run 3D, it gets a static cover with the main links instead—nobody is locked out.
3. Hand Clients the Controls: Restyle in 3D, Then Try It on Their Own Storefront
The first tool is the 3D signage showroom. Pick one of four demo buildings, upload your own SVG logo, and the sign appears on the facade at once. Switch between five styles: front-lit, back-lit and front-and-back-lit dimensional letters, painted dimensional letters and light boxes. Colour, trim, brightness, position, size and depth can all be fine-tuned. Press Showcase and the controls disappear while the camera orbits the building: a sales rep opens a laptop and the pitch is ready.
The second tool is photo simulation: take a photo of your own storefront, load it in, and it answers the question clients care about most: “What will it look like on my shop?” Drag the sign into place, or, with no photo to hand, start with one of nine built-in storefront scenes by day and by night. The photo is processed only in the browser and never sent to a server, so clients can try it on their own storefront with confidence.
Good tools still have to work for first-time visitors. A seven-step guide appears on the first visit to the showroom, and the colour picker, sliders and upload dialog all work with a keyboard and screen reader—no mouse required.
4. Once They Have Seen It, the Next Step Is an Enquiry
CHYIHAUR now has a path that runs from “seeing it” to “asking about it”: a website in Traditional Chinese, English, Japanese and Malay; a consultation form at the end of every case study that captures the project type and budget range up front; and FAQ structured data plus an llms.txt so search engines and AI assistants can read the cases. In the back office, AI proposes edits and nothing goes live until a person confirms.
If what you sell can only be seen once it is made—signage, building materials, windows and curtain walls, interiors, exhibition stands, lighting—your clients are also waiting for a reason to see the finished thing first. POLISH™ can turn your product into an online experience people can upload to, switch and place in their own setting, so your website explains the hardest part before your sales team has to.
Website: https://chyihaur.net
