K-12 Education Administration: A Monster for Every Program, and a Game That Ends at the Trailhead
Ten government agencies, 180+ venues and 470+ programs, each with its own schedule and sign-up process. As a list, few parents make it to the bottom; as a standard campaign page, few come back for a second look. How do you keep families engaged for 22 straight weeks?
POLISH™ turned the whole season into a no-download web collecting game: every program has a monster to collect online and evolve through quizzes, the final stage happens on site, and a draw every Friday brings people back week after week.
- Collect online, evolve with quizzes, and unlock the final form only with an on-site GPS check-in
- Friday prize draws and two leaderboards give people a reason to return for all 22 weeks
- Scoring stopped at the August 31 deadline, and final rankings stay public with no log-in required
470 Great Programs, Buried in a List
This season's programs came from ten government agencies and more than 180 venues, covering everything from ecology and the ocean to Hakka and Indigenous cultures. Every one was worth a trip, but each had its own schedule and sign-up rules. For parents, that is homework. For the organizer, it means a promotion budget that may buy nothing more than a page view.
Stop Making People Search. Make Them Want to Collect.
The usual playbook is a campaign page with sign-up links, or a paper stamp card. The first only serves people who already planned to go; the second is hard to track across 180 venues and hard to keep fresh week after week. Our call: make the entry point as fun as a game, so low-friction that one tap starts it, and put the real finish line outdoors.
So the whole campaign runs in the browser, with no app to install. Step one is drawing a random exploration partner, and you can reroll if it doesn't click; the one you keep becomes your avatar on the map. Invite links shared with friends open straight onto this page.
Four Design Moves That Turn Curiosity into a Day Out
One program, one monster, three stages. Lv1 is a single tap on the map, and it unlocks the program details. Lv2 takes one correct answer to a quiz about the program. Lv3 takes four tasks, the key one being a GPS check-in within 500 meters of the venue, followed by a short field report. Interest builds online; the last stage happens outdoors.
Give people a reason to come back every week. Every 100 energy points became a draw ticket, with draws every Friday at 8 p.m. and a bonus draw each month, plus season-long power and energy leaderboards. BOSS monsters were tied to programs each agency wanted to spotlight and could only be collected during set windows, giving every agency its own moment.
Rules built for a public agency. GPS reads the location once, only when the player taps "Enable GPS and Verify", with no background tracking, and the server confirms the player is within 500 meters of the venue. A cooldown scaled to the distance traveled, up to 60 minutes, sits between check-ins, so hopping across venues to farm points does not work.
Heavy on content, light on the phone. More than a thousand monster images were exported in five sizes, each matched to where it appears, averaging about 2 KB for map thumbnails and 21 KB for program images, so they load quickly on mobile data out on the trail. Every exploration card was batch-generated from the design file and color-coded by region (north, central, south, east and outlying islands), so cards can be regenerated whenever program data changes.
When the Season Ended, Scoring Stopped on Time and Rankings Stayed Public
The K-12 Education Administration received a complete campaign site: homepage, partner selection, interactive map, monster collection, missions, prize draws and leaderboards. At 11:59 p.m. on August 31 the site switched itself to its post-season version. After the season closed, the server rejected every scoring action, while log-in, the map and personal records kept working. Final rankings were frozen on September 1 and remain viewable without logging in.
If you are a public agency or program team that needs real participation from a multi-agency, multi-venue campaign; a museum, park or tourism operator that wants people through the gate; or a brand that needs one campaign to last for weeks, this collect, evolve, visit and win loop can be built around your content and your venues.
Website: https://outdoor.moe.edu.tw/2026
